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Field marketing specialist vs marketer

The differences between field marketing specialists and marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a marketer. Additionally, a field marketing specialist has an average salary of $57,660, which is higher than the $39,944 average annual salary of a marketer.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a marketer are digital marketing, community events, and search engine marketing.

Field marketing specialist vs marketer overview

Field Marketing SpecialistMarketer
Yearly salary$57,660$39,944
Hourly rate$27.72$19.20
Growth rate19%19%
Number of jobs125,11723,165
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 59%
Average age3737
Years of experience66

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a marketer do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

Field marketing specialist vs marketer salary

Field marketing specialists and marketers have different pay scales, as shown below.

Field Marketing SpecialistMarketer
Average salary$57,660$39,944
Salary rangeBetween $41,000 And $81,000Between $18,000 And $86,000
Highest paying City-New York, NY
Highest paying state-New Jersey
Best paying company-Apple
Best paying industry-Technology

Differences between field marketing specialist and marketer education

There are a few differences between a field marketing specialist and a marketer in terms of educational background:

Field Marketing SpecialistMarketer
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 59%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Field marketing specialist vs marketer demographics

Here are the differences between field marketing specialists' and marketers' demographics:

Field Marketing SpecialistMarketer
Average age3737
Gender ratioMale, 44.3% Female, 55.7%Male, 52.2% Female, 47.8%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between field marketing specialist and marketer duties and responsibilities

Field marketing specialist example responsibilities.

  • Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
  • Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
  • Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
  • Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Maintain CRM database and training.
    • Show more

Marketer example responsibilities.

  • Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
  • Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
  • Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.
  • Lead and collaborate with a team in creating content to promote the brand utilizing photography, graphic design, and coding.
  • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
    • Show more

Field marketing specialist vs marketer skills

Common field marketing specialist skills
  • ROI, 16%
  • Event Management, 11%
  • Digital Marketing, 6%
  • Market Research, 6%
  • Sales Support, 6%
  • Marketing Campaigns, 5%
Common marketer skills
  • Digital Marketing, 15%
  • Community Events, 6%
  • Search Engine Marketing, 6%
  • Business Relationships, 5%
  • Brand Awareness, 5%
  • Content Creation, 4%

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Updated January 8, 2025

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