Post job

Field marketing specialist vs marketing and sales coordinator

The differences between field marketing specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a marketing and sales coordinator. Additionally, a field marketing specialist has an average salary of $57,660, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Field marketing specialist vs marketing and sales coordinator overview

Field Marketing SpecialistMarketing And Sales Coordinator
Yearly salary$57,660$45,306
Hourly rate$27.72$21.78
Growth rate19%19%
Number of jobs125,11789,923
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Field marketing specialist vs marketing and sales coordinator salary

Field marketing specialists and marketing and sales coordinators have different pay scales, as shown below.

Field Marketing SpecialistMarketing And Sales Coordinator
Average salary$57,660$45,306
Salary rangeBetween $41,000 And $81,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between field marketing specialist and marketing and sales coordinator education

There are a few differences between a field marketing specialist and a marketing and sales coordinator in terms of educational background:

Field Marketing SpecialistMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Field marketing specialist vs marketing and sales coordinator demographics

Here are the differences between field marketing specialists' and marketing and sales coordinators' demographics:

Field Marketing SpecialistMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 44.3% Female, 55.7%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between field marketing specialist and marketing and sales coordinator duties and responsibilities

Field marketing specialist example responsibilities.

  • Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
  • Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
  • Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
  • Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Maintain CRM database and training.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Field marketing specialist vs marketing and sales coordinator skills

Common field marketing specialist skills
  • ROI, 16%
  • Event Management, 11%
  • Digital Marketing, 6%
  • Market Research, 6%
  • Sales Support, 6%
  • Marketing Campaigns, 5%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

Browse business and financial jobs