Field marketing specialist vs research specialist

The differences between field marketing specialists and research specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a research specialist. Additionally, a field marketing specialist has an average salary of $57,660, which is higher than the $52,662 average annual salary of a research specialist.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a research specialist are data collection, patients, and research projects.

Field marketing specialist vs research specialist overview

	Field Marketing Specialist	Research Specialist
Yearly salary	$57,660	$52,662
Hourly rate	$27.72	$25.32
Growth rate	19%	19%
Number of jobs	125,117	79,341
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 61%
Average age	37	37
Years of experience	6	6

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a research specialist do?

In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.

Field marketing specialist vs research specialist salary

Field marketing specialists and research specialists have different pay scales, as shown below.

	Field Marketing Specialist	Research Specialist
Average salary	$57,660	$52,662
Salary range	Between $41,000 And $81,000	Between $35,000 And $77,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Novartis
Best paying industry	-	Technology

Differences between field marketing specialist and research specialist education

There are a few differences between a field marketing specialist and a research specialist in terms of educational background:

	Field Marketing Specialist	Research Specialist
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 61%
Most common major	Business	Biology
Most common college	University of Georgia	University of Georgia

Field marketing specialist vs research specialist demographics

Here are the differences between field marketing specialists' and research specialists' demographics:

	Field Marketing Specialist	Research Specialist
Average age	37	37
Gender ratio	Male, 44.3% Female, 55.7%	Male, 38.0% Female, 62.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between field marketing specialist and research specialist duties and responsibilities

Field marketing specialist example responsibilities.

Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
Maintain CRM database and training.

Research specialist example responsibilities.

Manage both GLP and non-GLP studies that are contracted to CROs.
Create weekly presentations using Microsoft PowerPoint and manage monthly board meetings.
Manage social media publications to spread awareness and notifications on Facebook.
Assist in surgical procedures on both rabbits and rats to obtain tissue specimens for RNA isolation for subsequent RT-PCR
Perform and supervise applied bench scale and pilot scale process research on extraction, distillation, and reaction processes.
Perform the timely and accurate execution of CESG protocols, procedures and results within the cloning and crystallography teams.

Field marketing specialist vs research specialist skills

Common field marketing specialist skills

ROI, 16%
Event Management, 11%
Digital Marketing, 6%
Market Research, 6%
Sales Support, 6%
Marketing Campaigns, 5%

Common research specialist skills

Data Collection, 7%
Patients, 7%
Research Projects, 7%
Data Analysis, 5%
Molecular Biology, 5%
Cell Culture, 4%

Field Marketing Specialist vs. similar jobs

Field Marketing Specialist related careers

Field Marketing Specialist related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Field Marketing Specialist
Field Marketing Specialist vs Research Specialist

Updated January 8, 2025

Browse business and financial jobs