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Head of sales vs account executive

The differences between heads of sales and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a head of sales has an average salary of $166,100, which is higher than the $69,618 average annual salary of an account executive.

The top three skills for a head of sales include CRM, sales strategy and sales organization. The most important skills for an account executive are customer service, CRM, and healthcare.

Head of sales vs account executive overview

Head Of SalesAccount Executive
Yearly salary$166,100$69,618
Hourly rate$79.86$33.47
Growth rate5%5%
Number of jobs112,592205,561
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 78%
Average age4644
Years of experience8-

What does a head of sales do?

The head of sales is primarily responsible for overseeing the sales performance of a company and devising strategies to optimize practices. Their responsibilities typically revolve around monitoring the progress of every sales effort, setting objectives and deadlines, performing research and analysis to identify sales opportunities, and coordinating with different departments to improve procedures and reach sales targets. Furthermore, as the head of sales, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Head of sales vs account executive salary

Heads of sales and account executives have different pay scales, as shown below.

Head Of SalesAccount Executive
Average salary$166,100$69,618
Salary rangeBetween $110,000 And $248,000Between $44,000 And $109,000
Highest paying CityPortland, ORPortland, OR
Highest paying stateVermontOregon
Best paying companyFlexportHitachi Vantara
Best paying industryTechnologyFinance

Differences between head of sales and account executive education

There are a few differences between a head of sales and an account executive in terms of educational background:

Head Of SalesAccount Executive
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

Head of sales vs account executive demographics

Here are the differences between heads of sales' and account executives' demographics:

Head Of SalesAccount Executive
Average age4644
Gender ratioMale, 66.5% Female, 33.5%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage7%5%

Differences between head of sales and account executive duties and responsibilities

Head of sales example responsibilities.

  • Coordinate social media work (Facebook, apps, and social post within the managed brands).
  • Create, and manage social media initiatives.including facebook, twitter, instagram, pinterest, and youtube.3.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Establish the group sales strategy, group ceiling, and booking calendar for groups.
  • Initiate and execute a customer service development program, CRM implementation and adoption.
  • Advance c-level and senior relationships with brand, agency, networks and publishers.
  • Show more

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Head of sales vs account executive skills

Common head of sales skills
  • CRM, 8%
  • Sales Strategy, 7%
  • Sales Organization, 5%
  • Product Knowledge, 5%
  • Business Development, 5%
  • Sales Operations, 5%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%

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