Internet marketing analyst vs marketing specialist

The differences between internet marketing analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing analyst and a marketing specialist. Additionally, an internet marketing analyst has an average salary of $77,625, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for an internet marketing analyst include web design, search engine optimization and keyword research. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Internet marketing analyst vs marketing specialist overview

	Internet Marketing Analyst	Marketing Specialist
Yearly salary	$77,625	$54,942
Hourly rate	$37.32	$26.41
Growth rate	19%	19%
Number of jobs	78,380	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Internet marketing analyst vs marketing specialist salary

Internet marketing analysts and marketing specialists have different pay scales, as shown below.

	Internet Marketing Analyst	Marketing Specialist
Average salary	$77,625	$54,942
Salary range	Between $52,000 And $113,000	Between $36,000 And $82,000
Highest paying City	Foster City, CA	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	Meta	Google
Best paying industry	Professional	Technology

Differences between internet marketing analyst and marketing specialist education

There are a few differences between an internet marketing analyst and a marketing specialist in terms of educational background:

	Internet Marketing Analyst	Marketing Specialist
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing analyst vs marketing specialist demographics

Here are the differences between internet marketing analysts' and marketing specialists' demographics:

	Internet Marketing Analyst	Marketing Specialist
Average age	37	37
Gender ratio	Male, 60.1% Female, 39.9%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 12.5% White, 65.0% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing analyst and marketing specialist duties and responsibilities

Internet marketing analyst example responsibilities.

Manage website updates and support social media initiatives on Facebook and LinkedIn.
Assist in the management of site developments and enhancements and provide quality assurance testing of Coremetrics JavaScript and campaign tags.
Create and execute marketing initiatives and strategies for national e-commerce market.
Perform blog content audit and Pinterest audit base on predefine criteria.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Internet marketing analyst vs marketing specialist skills

Common internet marketing analyst skills

Web Design, 28%
Search Engine Optimization, 8%
Keyword Research, 7%
Email Campaigns, 6%
Google Adwords, 6%
PPC, 5%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Internet Marketing Analyst vs Marketing Specialist

Updated January 8, 2025

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