Post job

Internet marketing consultant vs digital marketing consultant

The differences between internet marketing consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing consultant and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $60,974 average annual salary of an internet marketing consultant.

The top three skills for an internet marketing consultant include web design, search engine optimization and search engine. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Internet marketing consultant vs digital marketing consultant overview

Internet Marketing ConsultantDigital Marketing Consultant
Yearly salary$60,974$71,064
Hourly rate$29.31$34.17
Growth rate19%19%
Number of jobs79,10899,520
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age3737
Years of experience66

Internet marketing consultant vs digital marketing consultant salary

Internet marketing consultants and digital marketing consultants have different pay scales, as shown below.

Internet Marketing ConsultantDigital Marketing Consultant
Average salary$60,974$71,064
Salary rangeBetween $46,000 And $80,000Between $49,000 And $101,000
Highest paying CityChicago, ILWashington, DC
Highest paying stateDelawareNew Jersey
Best paying companyThe EnterpriseBooz Allen Hamilton
Best paying industryTechnologyManufacturing

Differences between internet marketing consultant and digital marketing consultant education

There are a few differences between an internet marketing consultant and a digital marketing consultant in terms of educational background:

Internet Marketing ConsultantDigital Marketing Consultant
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing consultant vs digital marketing consultant demographics

Here are the differences between internet marketing consultants' and digital marketing consultants' demographics:

Internet Marketing ConsultantDigital Marketing Consultant
Average age3737
Gender ratioMale, 65.7% Female, 34.3%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between internet marketing consultant and digital marketing consultant duties and responsibilities

Internet marketing consultant example responsibilities.

  • Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
  • Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Can get 20k+ YouTube views in a week.
  • Identify blogs, forums, and YouTube channels to partner with.
  • Experience developing Facebook pages/groups, Squidoo pages, blogs, forums and training materials.
  • Show more

Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
  • Show more

Internet marketing consultant vs digital marketing consultant skills

Common internet marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 13%
  • Search Engine, 7%
  • PPC, 4%
  • Email Campaigns, 4%
  • Google Adwords, 4%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

Browse business and financial jobs