Internet marketing consultant vs marketing account executive

The differences between internet marketing consultants and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an internet marketing consultant, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an internet marketing consultant has an average salary of $60,974, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an internet marketing consultant include web design, search engine optimization and search engine. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Internet marketing consultant vs marketing account executive overview

	Internet Marketing Consultant	Marketing Account Executive
Yearly salary	$60,974	$52,986
Hourly rate	$29.31	$25.47
Growth rate	19%	10%
Number of jobs	79,108	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Average age	37	39
Years of experience	6	10

Internet marketing consultant vs marketing account executive salary

Internet marketing consultants and marketing account executives have different pay scales, as shown below.

	Internet Marketing Consultant	Marketing Account Executive
Average salary	$60,974	$52,986
Salary range	Between $46,000 And $80,000	Between $36,000 And $75,000
Highest paying City	Chicago, IL	Reston, VA
Highest paying state	Delaware	Virginia
Best paying company	The Enterprise	Google
Best paying industry	Technology	Finance

Differences between internet marketing consultant and marketing account executive education

There are a few differences between an internet marketing consultant and a marketing account executive in terms of educational background:

	Internet Marketing Consultant	Marketing Account Executive
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing consultant vs marketing account executive demographics

Here are the differences between internet marketing consultants' and marketing account executives' demographics:

	Internet Marketing Consultant	Marketing Account Executive
Average age	37	39
Gender ratio	Male, 65.7% Female, 34.3%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing consultant and marketing account executive duties and responsibilities

Internet marketing consultant example responsibilities.

Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
Market and sell digital advertising solutions, managing all accounts in Salesforce
Can get 20k+ YouTube views in a week.
Identify blogs, forums, and YouTube channels to partner with.
Experience developing Facebook pages/groups, Squidoo pages, blogs, forums and training materials.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Internet marketing consultant vs marketing account executive skills

Common internet marketing consultant skills

Web Design, 24%
Search Engine Optimization, 13%
Search Engine, 7%
PPC, 4%
Email Campaigns, 4%
Google Adwords, 4%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Internet Marketing Consultant vs Marketing Account Executive

Updated January 8, 2025

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