Internet marketing consultant vs marketing manager

The differences between internet marketing consultants and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an internet marketing consultant, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $60,974 average annual salary of an internet marketing consultant.

The top three skills for an internet marketing consultant include web design, search engine optimization and search engine. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Internet marketing consultant vs marketing manager overview

	Internet Marketing Consultant	Marketing Manager
Yearly salary	$60,974	$104,550
Hourly rate	$29.31	$50.26
Growth rate	19%	10%
Number of jobs	79,108	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	37	39
Years of experience	6	10

Internet marketing consultant vs marketing manager salary

Internet marketing consultants and marketing managers have different pay scales, as shown below.

	Internet Marketing Consultant	Marketing Manager
Average salary	$60,974	$104,550
Salary range	Between $46,000 And $80,000	Between $71,000 And $153,000
Highest paying City	Chicago, IL	Menlo Park, CA
Highest paying state	Delaware	California
Best paying company	The Enterprise	Meta
Best paying industry	Technology	Technology

Differences between internet marketing consultant and marketing manager education

There are a few differences between an internet marketing consultant and a marketing manager in terms of educational background:

	Internet Marketing Consultant	Marketing Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing consultant vs marketing manager demographics

Here are the differences between internet marketing consultants' and marketing managers' demographics:

	Internet Marketing Consultant	Marketing Manager
Average age	37	39
Gender ratio	Male, 65.7% Female, 34.3%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing consultant and marketing manager duties and responsibilities

Internet marketing consultant example responsibilities.

Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
Market and sell digital advertising solutions, managing all accounts in Salesforce
Can get 20k+ YouTube views in a week.
Identify blogs, forums, and YouTube channels to partner with.
Experience developing Facebook pages/groups, Squidoo pages, blogs, forums and training materials.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Internet marketing consultant vs marketing manager skills

Common internet marketing consultant skills

Web Design, 24%
Search Engine Optimization, 13%
Search Engine, 7%
PPC, 4%
Email Campaigns, 4%
Google Adwords, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Internet Marketing Consultant vs. similar jobs

Internet Marketing Consultant related careers

Internet Marketing Consultant related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Internet Marketing Consultant
Internet Marketing Consultant vs Marketing Manager

Updated January 8, 2025

Browse business and financial jobs