Internet marketing coordinator vs marketing consultant

The differences between internet marketing coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $49,608 average annual salary of an internet marketing coordinator.

The top three skills for an internet marketing coordinator include email campaigns, search engine optimization and google adwords. The most important skills for a marketing consultant are customer service, web content, and media sales.

Internet marketing coordinator vs marketing consultant overview

	Internet Marketing Coordinator	Marketing Consultant
Yearly salary	$49,608	$70,593
Hourly rate	$23.85	$33.94
Growth rate	19%	19%
Number of jobs	80,777	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Internet marketing coordinator vs marketing consultant salary

Internet marketing coordinators and marketing consultants have different pay scales, as shown below.

	Internet Marketing Coordinator	Marketing Consultant
Average salary	$49,608	$70,593
Salary range	Between $37,000 And $64,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between internet marketing coordinator and marketing consultant education

There are a few differences between an internet marketing coordinator and a marketing consultant in terms of educational background:

	Internet Marketing Coordinator	Marketing Consultant
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing coordinator vs marketing consultant demographics

Here are the differences between internet marketing coordinators' and marketing consultants' demographics:

	Internet Marketing Coordinator	Marketing Consultant
Average age	37	37
Gender ratio	Male, 45.3% Female, 54.7%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.5% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing coordinator and marketing consultant duties and responsibilities

Internet marketing coordinator example responsibilities.

Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Help ensured departmental/organizational metrics are met (e.g., ROAS, ROI, CPA, etc).
Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
Analyze POS data to target marketing initiatives toward specific customer demographics, fostering both top-line and bottom-line growth.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Internet marketing coordinator vs marketing consultant skills

Common internet marketing coordinator skills

Email Campaigns, 17%
Search Engine Optimization, 9%
Google Adwords, 7%
Marketing Campaigns, 7%
Twitter, 6%
SEM, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Internet Marketing Coordinator
Internet Marketing Coordinator vs Marketing Consultant

Updated January 8, 2025

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