Internet marketing specialist vs marketing consultant

The differences between internet marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $51,536 average annual salary of an internet marketing specialist.

The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a marketing consultant are customer service, web content, and media sales.

Internet marketing specialist vs marketing consultant overview

	Internet Marketing Specialist	Marketing Consultant
Yearly salary	$51,536	$70,593
Hourly rate	$24.78	$33.94
Growth rate	19%	19%
Number of jobs	81,301	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Internet marketing specialist vs marketing consultant salary

Internet marketing specialists and marketing consultants have different pay scales, as shown below.

	Internet Marketing Specialist	Marketing Consultant
Average salary	$51,536	$70,593
Salary range	Between $36,000 And $72,000	Between $44,000 And $112,000
Highest paying City	Seattle, WA	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	eBay	Meta
Best paying industry	Technology	Technology

Differences between internet marketing specialist and marketing consultant education

There are a few differences between an internet marketing specialist and a marketing consultant in terms of educational background:

	Internet Marketing Specialist	Marketing Consultant
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing specialist vs marketing consultant demographics

Here are the differences between internet marketing specialists' and marketing consultants' demographics:

	Internet Marketing Specialist	Marketing Consultant
Average age	37	37
Gender ratio	Male, 52.8% Female, 47.2%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing specialist and marketing consultant duties and responsibilities

Internet marketing specialist example responsibilities.

Spearhead and manage initial social media presence via Facebook.
Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Internet marketing specialist vs marketing consultant skills

Common internet marketing specialist skills

Search Engine Optimization, 12%
Email Campaigns, 6%
Keyword Research, 5%
Marketing Campaigns, 5%
Google Analytics, 5%
Search Engine, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Internet Marketing Specialist
Internet Marketing Specialist vs Marketing Consultant

Updated January 8, 2025

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