Manager, strategy vs brand manager

The differences between managers, strategy and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, strategy and a brand manager. Additionally, a manager, strategy has an average salary of $109,831, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a manager, strategy include project management, portfolio and client facing. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Manager, strategy vs brand manager overview

	Manager, Strategy	Brand Manager
Yearly salary	$109,831	$97,789
Hourly rate	$52.80	$47.01
Growth rate	10%	10%
Number of jobs	148,326	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a manager, strategy do?

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Manager, strategy vs brand manager salary

Managers, strategy and brand managers have different pay scales, as shown below.

	Manager, Strategy	Brand Manager
Average salary	$109,831	$97,789
Salary range	Between $78,000 And $152,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	McKinsey & Company Inc	Meta
Best paying industry	Technology	Manufacturing

Differences between manager, strategy and brand manager education

There are a few differences between a manager, strategy and a brand manager in terms of educational background:

	Manager, Strategy	Brand Manager
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Manager, strategy vs brand manager demographics

Here are the differences between managers, strategy' and brand managers' demographics:

	Manager, Strategy	Brand Manager
Average age	39	39
Gender ratio	Male, 64.7% Female, 35.3%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager, strategy and brand manager duties and responsibilities

Manager, strategy example responsibilities.

Lead a scrum team by providing the larger picture and project goal.
Lead unprecedented benchmark analysis by IP design block between Intel and competiotor cost and compute.
Lead the quarterly valuation of the company's private stock which combine DCF and public comparable approaches.
Develop strong rapport with clients and vendors while managing logistics and execution through the complete event research process.
Manage paid search, digital campaign tracking, SEO, web content, and e-commerce performance for a travel-industry client.
Program manage and win Ingram-Micro RFP response for desktop virtualization software distribution relationship.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Manager, strategy vs brand manager skills

Common manager, strategy skills

Project Management, 9%
Portfolio, 6%
Client Facing, 6%
Business Development, 4%
Digital Marketing, 4%
Market Research, 3%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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