Post job

Manager, strategy vs marketing manager

The differences between managers, strategy and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, strategy and a marketing manager. Additionally, a manager, strategy has an average salary of $109,831, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a manager, strategy include project management, portfolio and client facing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Manager, strategy vs marketing manager overview

Manager, StrategyMarketing Manager
Yearly salary$109,831$104,550
Hourly rate$52.80$50.26
Growth rate10%10%
Number of jobs148,32689,627
Job satisfaction-3
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a manager, strategy do?

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Manager, strategy vs marketing manager salary

Managers, strategy and marketing managers have different pay scales, as shown below.

Manager, StrategyMarketing Manager
Average salary$109,831$104,550
Salary rangeBetween $78,000 And $152,000Between $71,000 And $153,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryTechnologyTechnology

Differences between manager, strategy and marketing manager education

There are a few differences between a manager, strategy and a marketing manager in terms of educational background:

Manager, StrategyMarketing Manager
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, strategy vs marketing manager demographics

Here are the differences between managers, strategy' and marketing managers' demographics:

Manager, StrategyMarketing Manager
Average age3939
Gender ratioMale, 64.7% Female, 35.3%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, strategy and marketing manager duties and responsibilities

Manager, strategy example responsibilities.

  • Lead a scrum team by providing the larger picture and project goal.
  • Lead unprecedented benchmark analysis by IP design block between Intel and competiotor cost and compute.
  • Lead the quarterly valuation of the company's private stock which combine DCF and public comparable approaches.
  • Develop strong rapport with clients and vendors while managing logistics and execution through the complete event research process.
  • Manage paid search, digital campaign tracking, SEO, web content, and e-commerce performance for a travel-industry client.
  • Program manage and win Ingram-Micro RFP response for desktop virtualization software distribution relationship.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Manager, strategy vs marketing manager skills

Common manager, strategy skills
  • Project Management, 9%
  • Portfolio, 6%
  • Client Facing, 6%
  • Business Development, 4%
  • Digital Marketing, 4%
  • Market Research, 3%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

Browse executive management jobs