Manager, strategy vs marketing manager/project manager

The differences between managers, strategy and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, strategy and a marketing manager/project manager. Additionally, a manager, strategy has an average salary of $109,831, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a manager, strategy include project management, portfolio and client facing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Manager, strategy vs marketing manager/project manager overview

	Manager, Strategy	Marketing Manager/Project Manager
Yearly salary	$109,831	$78,368
Hourly rate	$52.80	$37.68
Growth rate	10%	10%
Number of jobs	148,326	187,949
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does a manager, strategy do?

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Manager, strategy vs marketing manager/project manager salary

Managers, strategy and marketing manager/project managers have different pay scales, as shown below.

	Manager, Strategy	Marketing Manager/Project Manager
Average salary	$109,831	$78,368
Salary range	Between $78,000 And $152,000	Between $56,000 And $109,000
Highest paying City	San Francisco, CA	Carson City, NV
Highest paying state	California	Nevada
Best paying company	McKinsey & Company Inc	Meta
Best paying industry	Technology	Technology

Differences between manager, strategy and marketing manager/project manager education

There are a few differences between a manager, strategy and a marketing manager/project manager in terms of educational background:

	Manager, Strategy	Marketing Manager/Project Manager
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Manager, strategy vs marketing manager/project manager demographics

Here are the differences between managers, strategy' and marketing manager/project managers' demographics:

	Manager, Strategy	Marketing Manager/Project Manager
Average age	39	39
Gender ratio	Male, 64.7% Female, 35.3%	Male, 38.1% Female, 61.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager, strategy and marketing manager/project manager duties and responsibilities

Manager, strategy example responsibilities.

Lead a scrum team by providing the larger picture and project goal.
Lead unprecedented benchmark analysis by IP design block between Intel and competiotor cost and compute.
Lead the quarterly valuation of the company's private stock which combine DCF and public comparable approaches.
Develop strong rapport with clients and vendors while managing logistics and execution through the complete event research process.
Manage paid search, digital campaign tracking, SEO, web content, and e-commerce performance for a travel-industry client.
Program manage and win Ingram-Micro RFP response for desktop virtualization software distribution relationship.

Marketing manager/project manager example responsibilities.

Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
Define and program manage nurture campaigns utilizing CRM database.
Manage sensitive digital and print archives of value historic and current photography.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Assist in developing websites by writing HTML5, CSS, and JavaScript code.

Manager, strategy vs marketing manager/project manager skills

Common manager, strategy skills

Project Management, 9%
Portfolio, 6%
Client Facing, 6%
Business Development, 4%
Digital Marketing, 4%
Market Research, 3%

Common marketing manager/project manager skills

Project Management, 17%
Digital Marketing, 12%
Marketing Campaigns, 7%
PowerPoint, 5%
Email Campaigns, 3%
Email Marketing, 3%

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Manager, Strategy
Manager, Strategy vs Marketing Manager/Project Manager

Updated January 8, 2025

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