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The differences between market development managers and business developers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development manager has an average salary of $111,159, which is higher than the $101,635 average annual salary of a business developer.
The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a business developer are healthcare, CRM, and customer service.
| Market Development Manager | Business Developer | |
| Yearly salary | $111,159 | $101,635 |
| Hourly rate | $53.44 | $48.86 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,901 | 193,469 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 39 | 44 |
| Years of experience | 10 | - |
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
A business developer specializes in conducting in-depth business analysis and crafting various strategies that would not just help a business grow, but also strengthen client base and brand awareness. One of their primary responsibilities revolves around identifying areas in need of improvement. They come up with new services that will boost customer satisfaction, examining the potential for revenue and figuring out new opportunities from trends or other pre-existing programs within the company. All of this is conducted according to the vision, mission, and policies of the organization.
Market development managers and business developers have different pay scales, as shown below.
| Market Development Manager | Business Developer | |
| Average salary | $111,159 | $101,635 |
| Salary range | Between $74,000 And $165,000 | Between $66,000 And $156,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Maryland | California |
| Best paying company | Apple | Apple |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a market development manager and a business developer in terms of educational background:
| Market Development Manager | Business Developer | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Western Carolina University |
Here are the differences between market development managers' and business developers' demographics:
| Market Development Manager | Business Developer | |
| Average age | 39 | 44 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 65.8% Female, 34.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |