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Market development manager vs business developer

The differences between market development managers and business developers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development manager has an average salary of $111,159, which is higher than the $101,635 average annual salary of a business developer.

The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a business developer are healthcare, CRM, and customer service.

Market development manager vs business developer overview

Market Development ManagerBusiness Developer
Yearly salary$111,159$101,635
Hourly rate$53.44$48.86
Growth rate10%10%
Number of jobs173,901193,469
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Average age3944
Years of experience10-

What does a market development manager do?

A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.

What does a business developer do?

A business developer specializes in conducting in-depth business analysis and crafting various strategies that would not just help a business grow, but also strengthen client base and brand awareness. One of their primary responsibilities revolves around identifying areas in need of improvement. They come up with new services that will boost customer satisfaction, examining the potential for revenue and figuring out new opportunities from trends or other pre-existing programs within the company. All of this is conducted according to the vision, mission, and policies of the organization.

Market development manager vs business developer salary

Market development managers and business developers have different pay scales, as shown below.

Market Development ManagerBusiness Developer
Average salary$111,159$101,635
Salary rangeBetween $74,000 And $165,000Between $66,000 And $156,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateMarylandCalifornia
Best paying companyAppleApple
Best paying industryTechnologyManufacturing

Differences between market development manager and business developer education

There are a few differences between a market development manager and a business developer in terms of educational background:

Market Development ManagerBusiness Developer
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaWestern Carolina University

Market development manager vs business developer demographics

Here are the differences between market development managers' and business developers' demographics:

Market Development ManagerBusiness Developer
Average age3944
Gender ratioMale, 70.0% Female, 30.0%Male, 65.8% Female, 34.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage10%11%

Differences between market development manager and business developer duties and responsibilities

Market development manager example responsibilities.

  • Organize leads, utilize CRM & sales tools to best manage marketing strategy
  • Manage IP for maximum competitive advantage.
  • Manage market development in the Americas.
  • Manage all development projects, including ERP implementation.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Organize multiple educational programs, advisory boards, and continuing education seminars for healthcare providers.
  • Show more

Business developer example responsibilities.

  • Manage all marketing and sales duties in Asia and Caribbean markets.
  • Manage pipeline within SalesForce and maintain accurate prospect/client information.
  • Manage logistics, control engineering and design, order placement, vendor relationships, customer utilization and technology.
  • Provide enterprise-wide e-business leadership for platform and product development, e-commerce & CRM solutions, and end-to-end customer acquisition strategies.
  • Establish a social media presence through Facebook & LinkedIn to increase marketability and develop a virtual community for the organization.
  • Implement the company from UK in Switzerland.
  • Show more

Market development manager vs business developer skills

Common market development manager skills
  • Digital Marketing, 10%
  • Market Development, 9%
  • Competitor Analysis, 6%
  • Integrated Marketing, 5%
  • Business Development, 4%
  • Customer Service, 4%
Common business developer skills
  • Healthcare, 10%
  • CRM, 8%
  • Customer Service, 7%
  • Work Ethic, 4%
  • Linkedin, 3%
  • Sales Process, 3%

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