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Market development representative vs account executive

The differences between market development representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $59,685 average annual salary of a market development representative.

The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for an account executive are customer service, CRM, and healthcare.

Market development representative vs account executive overview

Market Development RepresentativeAccount Executive
Yearly salary$59,685$69,618
Hourly rate$28.69$33.47
Growth rate4%5%
Number of jobs187,873205,561
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age4444
Years of experience--

What does a market development representative do?

A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Market development representative vs account executive salary

Market development representatives and account executives have different pay scales, as shown below.

Market Development RepresentativeAccount Executive
Average salary$59,685$69,618
Salary rangeBetween $43,000 And $82,000Between $44,000 And $109,000
Highest paying CitySan Francisco, CAPortland, OR
Highest paying stateConnecticutOregon
Best paying companyCiscoHitachi Vantara
Best paying industryManufacturingFinance

Differences between market development representative and account executive education

There are a few differences between a market development representative and an account executive in terms of educational background:

Market Development RepresentativeAccount Executive
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Market development representative vs account executive demographics

Here are the differences between market development representatives' and account executives' demographics:

Market Development RepresentativeAccount Executive
Average age4444
Gender ratioMale, 59.8% Female, 40.2%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage5%5%

Differences between market development representative and account executive duties and responsibilities

Market development representative example responsibilities.

  • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
  • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Assist all ADP users with payroll issues and software trouble shooting and installation.
  • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
  • Craft scripts for telemarketing presentation of value proposition.
  • Show more

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Market development representative vs account executive skills

Common market development representative skills
  • Sales Process, 12%
  • Product Knowledge, 11%
  • Salesforce, 10%
  • Sales Training, 8%
  • Lead Generation, 7%
  • CRM, 5%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%