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The differences between market development representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $59,685 average annual salary of a market development representative.
The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for an account executive are customer service, CRM, and healthcare.
| Market Development Representative | Account Executive | |
| Yearly salary | $59,685 | $69,618 |
| Hourly rate | $28.69 | $33.47 |
| Growth rate | 4% | 5% |
| Number of jobs | 187,873 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | - | - |
A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Market development representatives and account executives have different pay scales, as shown below.
| Market Development Representative | Account Executive | |
| Average salary | $59,685 | $69,618 |
| Salary range | Between $43,000 And $82,000 | Between $44,000 And $109,000 |
| Highest paying City | San Francisco, CA | Portland, OR |
| Highest paying state | Connecticut | Oregon |
| Best paying company | Cisco | Hitachi Vantara |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a market development representative and an account executive in terms of educational background:
| Market Development Representative | Account Executive | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between market development representatives' and account executives' demographics:
| Market Development Representative | Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 5% | 5% |