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Market development representative vs business development associate

The differences between market development representatives and business development associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development associate has an average salary of $65,126, which is higher than the $59,685 average annual salary of a market development representative.

The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a business development associate are customer service, powerpoint, and project management.

Market development representative vs business development associate overview

Market Development RepresentativeBusiness Development Associate
Yearly salary$59,685$65,126
Hourly rate$28.69$31.31
Growth rate4%10%
Number of jobs187,873141,089
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age4444
Years of experience--

What does a market development representative do?

A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.

What does a business development associate do?

A business development associate's role is to develop strategies to boost a company's sales and overall growth. They are primarily responsible for conducting research and analysis to identify clients' needs, participate in creating business plans and products, and produce progress reports and presentations. A business development associate must also maintain a database of customer information, arrange meetings between clients, coordinate with marketing staff, and assist in negotiations. Furthermore, it is essential to adhere to the policies and standards of the company.

Market development representative vs business development associate salary

Market development representatives and business development associates have different pay scales, as shown below.

Market Development RepresentativeBusiness Development Associate
Average salary$59,685$65,126
Salary rangeBetween $43,000 And $82,000Between $39,000 And $106,000
Highest paying CitySan Francisco, CAGreenwich, CT
Highest paying stateConnecticutConnecticut
Best paying companyCiscoKirkland & Ellis
Best paying industryManufacturingAutomotive

Differences between market development representative and business development associate education

There are a few differences between a market development representative and a business development associate in terms of educational background:

Market Development RepresentativeBusiness Development Associate
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Market development representative vs business development associate demographics

Here are the differences between market development representatives' and business development associates' demographics:

Market Development RepresentativeBusiness Development Associate
Average age4444
Gender ratioMale, 59.8% Female, 40.2%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage5%11%

Differences between market development representative and business development associate duties and responsibilities

Market development representative example responsibilities.

  • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
  • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Assist all ADP users with payroll issues and software trouble shooting and installation.
  • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
  • Craft scripts for telemarketing presentation of value proposition.
  • Show more

Business development associate example responsibilities.

  • Manage RFP process including search and qualification of requests and coordinate fulfillment.
  • Manage logistics, control engineering and design, order placement, vendor relationships, customer utilization and technology.
  • Enhance company social media platforms by updating all product information across Facebook and LinkedIn.
  • Utilize LinkedIn as necessary for any recruiting initiatives or research that is needed.
  • Bid on large agency's request for proposals (RFP), by developing, writing and coordinating a technical response.
  • Maintain client/prospect information within billing and CRM database.
  • Show more

Market development representative vs business development associate skills

Common market development representative skills
  • Sales Process, 12%
  • Product Knowledge, 11%
  • Salesforce, 10%
  • Sales Training, 8%
  • Lead Generation, 7%
  • CRM, 5%
Common business development associate skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Project Management, 5%
  • Market Research, 5%
  • Lead Generation, 4%
  • Sales Process, 4%