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The differences between market development representatives and business development associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development associate has an average salary of $65,126, which is higher than the $59,685 average annual salary of a market development representative.
The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a business development associate are customer service, powerpoint, and project management.
| Market Development Representative | Business Development Associate | |
| Yearly salary | $59,685 | $65,126 |
| Hourly rate | $28.69 | $31.31 |
| Growth rate | 4% | 10% |
| Number of jobs | 187,873 | 141,089 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | - | - |
A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.
A business development associate's role is to develop strategies to boost a company's sales and overall growth. They are primarily responsible for conducting research and analysis to identify clients' needs, participate in creating business plans and products, and produce progress reports and presentations. A business development associate must also maintain a database of customer information, arrange meetings between clients, coordinate with marketing staff, and assist in negotiations. Furthermore, it is essential to adhere to the policies and standards of the company.
Market development representatives and business development associates have different pay scales, as shown below.
| Market Development Representative | Business Development Associate | |
| Average salary | $59,685 | $65,126 |
| Salary range | Between $43,000 And $82,000 | Between $39,000 And $106,000 |
| Highest paying City | San Francisco, CA | Greenwich, CT |
| Highest paying state | Connecticut | Connecticut |
| Best paying company | Cisco | Kirkland & Ellis |
| Best paying industry | Manufacturing | Automotive |
There are a few differences between a market development representative and a business development associate in terms of educational background:
| Market Development Representative | Business Development Associate | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between market development representatives' and business development associates' demographics:
| Market Development Representative | Business Development Associate | |
| Average age | 44 | 44 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 5% | 11% |