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Market development representative vs business development executive

The differences between market development representatives and business development executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development executive has an average salary of $97,871, which is higher than the $59,685 average annual salary of a market development representative.

The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a business development executive are business development, digital transformation, and customer service.

Market development representative vs business development executive overview

Market Development RepresentativeBusiness Development Executive
Yearly salary$59,685$97,871
Hourly rate$28.69$47.05
Growth rate4%10%
Number of jobs187,873189,950
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age4439
Years of experience-10

What does a market development representative do?

A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.

What does a business development executive do?

A business development executive serves as a senior manager who drives company sales. Business development executives convince existing clients to buy more offerings and also source new clients. The focus of their job is on lead generation, prospect management, and customer acquisition. They collaborate with management in terms of sales objectives, planning, and prediction. The skills necessary for this job include customer service and relations, time management, strong written communication, and sales process experience.

Market development representative vs business development executive salary

Market development representatives and business development executives have different pay scales, as shown below.

Market Development RepresentativeBusiness Development Executive
Average salary$59,685$97,871
Salary rangeBetween $43,000 And $82,000Between $64,000 And $149,000
Highest paying CitySan Francisco, CAPhoenix, AZ
Highest paying stateConnecticutArizona
Best paying companyCiscoClifford Chance
Best paying industryManufacturingPharmaceutical

Differences between market development representative and business development executive education

There are a few differences between a market development representative and a business development executive in terms of educational background:

Market Development RepresentativeBusiness Development Executive
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Market development representative vs business development executive demographics

Here are the differences between market development representatives' and business development executives' demographics:

Market Development RepresentativeBusiness Development Executive
Average age4439
Gender ratioMale, 59.8% Female, 40.2%Male, 63.8% Female, 36.2%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage5%10%

Differences between market development representative and business development executive duties and responsibilities

Market development representative example responsibilities.

  • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
  • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Assist all ADP users with payroll issues and software trouble shooting and installation.
  • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
  • Craft scripts for telemarketing presentation of value proposition.
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Business development executive example responsibilities.

  • Manage and monitor the company CRM and all opportunity and forecasting reporting.
  • Develop and manage all new business for strategic and technology consulting services within the healthcare, government and manufacturing sectors.
  • Negotiate healthcare provider group, ancillary and facility contracts to achieve objectives relative to competitive market trends and client expectations.
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Utilize SalesForce to track clients and sales.
  • Show more

Market development representative vs business development executive skills

Common market development representative skills
  • Sales Process, 12%
  • Product Knowledge, 11%
  • Salesforce, 10%
  • Sales Training, 8%
  • Lead Generation, 7%
  • CRM, 5%
Common business development executive skills
  • Business Development, 13%
  • Digital Transformation, 8%
  • Customer Service, 6%
  • Client Relationships, 5%
  • Cloud, 4%
  • CRM, 4%