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Market development representative vs business development representative

The differences between market development representatives and business development representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development representative has an average salary of $59,685, which is higher than the $47,240 average annual salary of a business development representative.

The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a business development representative are business development, work ethic, and customer service.

Market development representative vs business development representative overview

Market Development RepresentativeBusiness Development Representative
Yearly salary$59,685$47,240
Hourly rate$28.69$22.71
Growth rate4%4%
Number of jobs187,873269,704
Job satisfaction-5
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 70%
Average age4444
Years of experience--

What does a market development representative do?

A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.

What does a business development representative do?

A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings. Moreover, it is also their responsibility to perform follow-up calls, offer recommendations, and even build rapport to strengthen client base. As a representative, it is essential to coordinate with managers and supervisors and adhere to policies and regulations.

Market development representative vs business development representative salary

Market development representatives and business development representatives have different pay scales, as shown below.

Market Development RepresentativeBusiness Development Representative
Average salary$59,685$47,240
Salary rangeBetween $43,000 And $82,000Between $26,000 And $82,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateConnecticutAlaska
Best paying companyCiscoWipro Limited
Best paying industryManufacturingManufacturing

Differences between market development representative and business development representative education

There are a few differences between a market development representative and a business development representative in terms of educational background:

Market Development RepresentativeBusiness Development Representative
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaStanford University

Market development representative vs business development representative demographics

Here are the differences between market development representatives' and business development representatives' demographics:

Market Development RepresentativeBusiness Development Representative
Average age4444
Gender ratioMale, 59.8% Female, 40.2%Male, 50.9% Female, 49.1%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage5%5%

Differences between market development representative and business development representative duties and responsibilities

Market development representative example responsibilities.

  • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
  • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Assist all ADP users with payroll issues and software trouble shooting and installation.
  • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
  • Craft scripts for telemarketing presentation of value proposition.
  • Show more

Business development representative example responsibilities.

  • Lead BDR team in overall net new leads and opportunities in 2013 , 2014 and to date 2015
  • Follow up on leads generate from web hits, public Webinar registrations and tradeshows.
  • Write content and manage marketing automation through Pardot, creating campaigns and analyzing results.
  • Create hold leads into SalesForce cloud system for further outbound call on possible sale.
  • Manage customer portfolios, service relationships and cross-selling of all company's products and services.
  • Lead firm s social media presence on Facebook, Instagram, and Google+ and launch.
  • Show more

Market development representative vs business development representative skills

Common market development representative skills
  • Sales Process, 12%
  • Product Knowledge, 11%
  • Salesforce, 10%
  • Sales Training, 8%
  • Lead Generation, 7%
  • CRM, 5%
Common business development representative skills
  • Business Development, 19%
  • Work Ethic, 7%
  • Customer Service, 7%
  • BDR, 6%
  • Sales Cycle, 4%
  • Lead Generation, 4%