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The differences between market development representatives and business development representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development representative has an average salary of $59,685, which is higher than the $47,240 average annual salary of a business development representative.
The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a business development representative are business development, work ethic, and customer service.
| Market Development Representative | Business Development Representative | |
| Yearly salary | $59,685 | $47,240 |
| Hourly rate | $28.69 | $22.71 |
| Growth rate | 4% | 4% |
| Number of jobs | 187,873 | 269,704 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 70% |
| Average age | 44 | 44 |
| Years of experience | - | - |
A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.
A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings. Moreover, it is also their responsibility to perform follow-up calls, offer recommendations, and even build rapport to strengthen client base. As a representative, it is essential to coordinate with managers and supervisors and adhere to policies and regulations.
Market development representatives and business development representatives have different pay scales, as shown below.
| Market Development Representative | Business Development Representative | |
| Average salary | $59,685 | $47,240 |
| Salary range | Between $43,000 And $82,000 | Between $26,000 And $82,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Connecticut | Alaska |
| Best paying company | Cisco | Wipro Limited |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a market development representative and a business development representative in terms of educational background:
| Market Development Representative | Business Development Representative | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between market development representatives' and business development representatives' demographics:
| Market Development Representative | Business Development Representative | |
| Average age | 44 | 44 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 50.9% Female, 49.1% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 5% | 5% |