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The differences between market development representatives and market development managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development manager has an average salary of $111,159, which is higher than the $59,685 average annual salary of a market development representative.
The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a market development manager are digital marketing, market development, and competitor analysis.
| Market Development Representative | Market Development Manager | |
| Yearly salary | $59,685 | $111,159 |
| Hourly rate | $28.69 | $53.44 |
| Growth rate | 4% | 10% |
| Number of jobs | 187,873 | 173,901 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 44 | 39 |
| Years of experience | - | 10 |
A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
Market development representatives and market development managers have different pay scales, as shown below.
| Market Development Representative | Market Development Manager | |
| Average salary | $59,685 | $111,159 |
| Salary range | Between $43,000 And $82,000 | Between $74,000 And $165,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Connecticut | Maryland |
| Best paying company | Cisco | Apple |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a market development representative and a market development manager in terms of educational background:
| Market Development Representative | Market Development Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between market development representatives' and market development managers' demographics:
| Market Development Representative | Market Development Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 70.0% Female, 30.0% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 5% | 10% |