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The differences between marketing and operations managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a marketing program manager. Additionally, a marketing and operations manager has an average salary of $93,738, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing And Operations Manager | Marketing Program Manager | |
| Yearly salary | $93,738 | $86,807 |
| Hourly rate | $45.07 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing and operations managers and marketing program managers have different pay scales, as shown below.
| Marketing And Operations Manager | Marketing Program Manager | |
| Average salary | $93,738 | $86,807 |
| Salary range | Between $71,000 And $122,000 | Between $64,000 And $116,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Professional | Transportation |
There are a few differences between a marketing and operations manager and a marketing program manager in terms of educational background:
| Marketing And Operations Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and marketing program managers' demographics:
| Marketing And Operations Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |