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The differences between marketing and operations managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a marketing strategist. Additionally, a marketing and operations manager has an average salary of $93,738, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing And Operations Manager | Marketing Strategist | |
| Yearly salary | $93,738 | $80,033 |
| Hourly rate | $45.07 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing and operations managers and marketing strategists have different pay scales, as shown below.
| Marketing And Operations Manager | Marketing Strategist | |
| Average salary | $93,738 | $80,033 |
| Salary range | Between $71,000 And $122,000 | Between $53,000 And $119,000 |
| Highest paying City | San Mateo, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing and operations manager and a marketing strategist in terms of educational background:
| Marketing And Operations Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and marketing strategists' demographics:
| Marketing And Operations Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |