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The differences between marketing and operations managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $93,738 average annual salary of a marketing and operations manager.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Marketing And Operations Manager | Product Marketing Manager | |
| Yearly salary | $93,738 | $112,220 |
| Hourly rate | $45.07 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Marketing and operations managers and product marketing managers have different pay scales, as shown below.
| Marketing And Operations Manager | Product Marketing Manager | |
| Average salary | $93,738 | $112,220 |
| Salary range | Between $71,000 And $122,000 | Between $83,000 And $149,000 |
| Highest paying City | San Mateo, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing and operations manager and a product marketing manager in terms of educational background:
| Marketing And Operations Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and product marketing managers' demographics:
| Marketing And Operations Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |