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The differences between marketing and operations managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $93,738 average annual salary of a marketing and operations manager.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Marketing And Operations Manager | Senior Manager Of Marketing | |
| Yearly salary | $93,738 | $118,350 |
| Hourly rate | $45.07 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Marketing and operations managers and senior managers of marketing have different pay scales, as shown below.
| Marketing And Operations Manager | Senior Manager Of Marketing | |
| Average salary | $93,738 | $118,350 |
| Salary range | Between $71,000 And $122,000 | Between $92,000 And $151,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing and operations manager and a senior manager of marketing in terms of educational background:
| Marketing And Operations Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and senior managers of marketing' demographics:
| Marketing And Operations Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |