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The differences between marketing and sales associates and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales associate and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a marketing and sales associate include customer satisfaction, digital marketing and customer service. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing And Sales Associate | Digital Marketing Specialist | |
| Yearly salary | $45,665 | $60,359 |
| Hourly rate | $21.95 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 300,744 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing and sales associates and digital marketing specialists have different pay scales, as shown below.
| Marketing And Sales Associate | Digital Marketing Specialist | |
| Average salary | $45,665 | $60,359 |
| Salary range | Between $30,000 And $69,000 | Between $44,000 And $81,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing and sales associate and a digital marketing specialist in terms of educational background:
| Marketing And Sales Associate | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and sales associates' and digital marketing specialists' demographics:
| Marketing And Sales Associate | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |