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Marketing and sales associate vs digital marketing specialist

The differences between marketing and sales associates and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales associate and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a marketing and sales associate include customer satisfaction, digital marketing and customer service. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Marketing and sales associate vs digital marketing specialist overview

Marketing And Sales AssociateDigital Marketing Specialist
Yearly salary$45,665$60,359
Hourly rate$21.95$29.02
Growth rate19%19%
Number of jobs300,74494,029
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 76%
Average age3737
Years of experience66

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

What does a digital marketing specialist do?

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Marketing and sales associate vs digital marketing specialist salary

Marketing and sales associates and digital marketing specialists have different pay scales, as shown below.

Marketing And Sales AssociateDigital Marketing Specialist
Average salary$45,665$60,359
Salary rangeBetween $30,000 And $69,000Between $44,000 And $81,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryTechnologyFinance

Differences between marketing and sales associate and digital marketing specialist education

There are a few differences between a marketing and sales associate and a digital marketing specialist in terms of educational background:

Marketing And Sales AssociateDigital Marketing Specialist
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing and sales associate vs digital marketing specialist demographics

Here are the differences between marketing and sales associates' and digital marketing specialists' demographics:

Marketing And Sales AssociateDigital Marketing Specialist
Average age3737
Gender ratioMale, 45.6% Female, 54.4%Male, 51.1% Female, 48.9%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing and sales associate and digital marketing specialist duties and responsibilities

Marketing and sales associate example responsibilities.

  • Manage online communication networks (Facebook, website) and build database by ____ consumers.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
  • Develop PowerPoint presentations for VP and consultants.
  • Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
  • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
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Digital marketing specialist example responsibilities.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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Marketing and sales associate vs digital marketing specialist skills

Common marketing and sales associate skills
  • Customer Satisfaction, 21%
  • Digital Marketing, 15%
  • Customer Service, 7%
  • Brand Management, 6%
  • ROI, 5%
  • Facebook, 3%
Common digital marketing specialist skills
  • Digital Marketing, 23%
  • Marketing Campaigns, 6%
  • Email Marketing, 5%
  • Google Analytics, 4%
  • B Testing, 4%
  • Lead Generation, 3%

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