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The differences between marketing and sales associates and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales associate and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a marketing and sales associate include customer satisfaction, digital marketing and customer service. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing And Sales Associate | Marketing & Sales Specialist | |
| Yearly salary | $45,665 | $54,214 |
| Hourly rate | $21.95 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 300,744 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing and sales associates and marketing & sales specialists have different pay scales, as shown below.
| Marketing And Sales Associate | Marketing & Sales Specialist | |
| Average salary | $45,665 | $54,214 |
| Salary range | Between $30,000 And $69,000 | Between $37,000 And $78,000 |
| Highest paying City | Washington, DC | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | McKinsey & Company Inc | McKinsey & Company Inc |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a marketing and sales associate and a marketing & sales specialist in terms of educational background:
| Marketing And Sales Associate | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and sales associates' and marketing & sales specialists' demographics:
| Marketing And Sales Associate | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |