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Marketing/business development vs business development sales manager

The differences between marketing/business development and business development sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing/business development, becoming a business development sales manager takes usually requires 6-8 years. Additionally, a business development sales manager has an average salary of $111,309, which is higher than the $73,303 average annual salary of a marketing/business development.

The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a business development sales manager are business development, customer service, and CRM.

Marketing/business development vs business development sales manager overview

Marketing/Business DevelopmentBusiness Development Sales Manager
Yearly salary$73,303$111,309
Hourly rate$35.24$53.51
Growth rate10%5%
Number of jobs184,993181,115
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3946
Years of experience108

What does a marketing/business development do?

A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.

What does a business development sales manager do?

A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.

Marketing/business development vs business development sales manager salary

Marketing/business development and business development sales managers have different pay scales, as shown below.

Marketing/Business DevelopmentBusiness Development Sales Manager
Average salary$73,303$111,309
Salary rangeBetween $48,000 And $111,000Between $68,000 And $179,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateMassachusettsPennsylvania
Best paying companySalesforceAvient
Best paying industryFinanceProfessional

Differences between marketing/business development and business development sales manager education

There are a few differences between a marketing/business development and a business development sales manager in terms of educational background:

Marketing/Business DevelopmentBusiness Development Sales Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Marketing/business development vs business development sales manager demographics

Here are the differences between marketing/business development' and business development sales managers' demographics:

Marketing/Business DevelopmentBusiness Development Sales Manager
Average age3946
Gender ratioMale, 52.7% Female, 47.3%Male, 74.3% Female, 25.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between marketing/business development and business development sales manager duties and responsibilities

Marketing/business development example responsibilities.

  • Manage client RFP bidding process including initial presentation (vendor bid conference), bid-walks, reference checks, vendor communication.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Establish Facebook presence that emulates the personality of 'Bruce'.
  • Recruit and train web marketing teams that build websites, graphics, video, and SEO for clients.
  • Target the energy, lighting, military, aerospace, and consumer markets with CRM and SEO tools.
  • Edit supervisor's biographical information for LinkedIn
  • Show more

Business development sales manager example responsibilities.

  • Sell and educate software/SaaS companies and F1000 companies on managing, protecting their software and SaaS application platforms.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Conduct market analysis and execute expenditures in order to maximize ROI.
  • Analyze and evaluate current and propose federal technology services and long distance programs/embed systems and CRM strategies.
  • Introduce CRM opportunity management sales pipeline tracking to identify, qualify, and record ongoing revenue opportunities.
  • Deliver focused sales messaging and salient product demos for specific technology environments to prove maximum ROI to prospective customers.
  • Show more

Marketing/business development vs business development sales manager skills

Common marketing/business development skills
  • Product Development, 9%
  • Email Campaigns, 7%
  • Business Development, 7%
  • Proposal Development, 5%
  • Market Research, 5%
  • Trade Shows, 4%
Common business development sales manager skills
  • Business Development, 16%
  • Customer Service, 8%
  • CRM, 6%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Salesforce, 4%

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