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Marketing/business development vs head of business development

The differences between marketing/business development and heads of business development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a head of business development. Additionally, a head of business development has an average salary of $134,190, which is higher than the $73,303 average annual salary of a marketing/business development.

The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a head of business development are cloud, C++, and project management.

Marketing/business development vs head of business development overview

Marketing/Business DevelopmentHead Of Business Development
Yearly salary$73,303$134,190
Hourly rate$35.24$64.51
Growth rate10%10%
Number of jobs184,993158,539
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 63%
Average age3939
Years of experience1010

What does a marketing/business development do?

A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.

What does a head of business development do?

A head of business development is responsible for monitoring the company's overall business operations and client transactions. Heads of business development coordinate with clients for their requirements and specifications and develop the team to handle the project management operations. They also handle the budget and resource allocations and ensure that the team meets the deadline and high-quality deliverables on time. Ahead of business development must be regularly updated with the current market trends to identify opportunities that would generate more revenue resources for the business.

Marketing/business development vs head of business development salary

Marketing/business development and heads of business development have different pay scales, as shown below.

Marketing/Business DevelopmentHead Of Business Development
Average salary$73,303$134,190
Salary rangeBetween $48,000 And $111,000Between $94,000 And $191,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateMassachusettsWashington
Best paying companySalesforceMeta
Best paying industryFinanceTelecommunication

Differences between marketing/business development and head of business development education

There are a few differences between a marketing/business development and a head of business development in terms of educational background:

Marketing/Business DevelopmentHead Of Business Development
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing/business development vs head of business development demographics

Here are the differences between marketing/business development' and heads of business development' demographics:

Marketing/Business DevelopmentHead Of Business Development
Average age3939
Gender ratioMale, 52.7% Female, 47.3%Male, 74.2% Female, 25.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing/business development and head of business development duties and responsibilities

Marketing/business development example responsibilities.

  • Manage client RFP bidding process including initial presentation (vendor bid conference), bid-walks, reference checks, vendor communication.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Establish Facebook presence that emulates the personality of 'Bruce'.
  • Recruit and train web marketing teams that build websites, graphics, video, and SEO for clients.
  • Target the energy, lighting, military, aerospace, and consumer markets with CRM and SEO tools.
  • Edit supervisor's biographical information for LinkedIn
  • Show more

Head of business development example responsibilities.

  • Develop the company's online presence through website and Facebook that lead to business expansion to markets of UK, Denmark.
  • Implement and customize CRM database used to manage all development activities.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Hire a top tier SQL developer for data warehouse and reporting activities.
  • Plan and maintain company presence on forums and social networks, including Facebook.
  • Initiate project for upgrading CRM and re-design of flow of communication between cross-functional teams.
  • Show more

Marketing/business development vs head of business development skills

Common marketing/business development skills
  • Product Development, 9%
  • Email Campaigns, 7%
  • Business Development, 7%
  • Proposal Development, 5%
  • Market Research, 5%
  • Trade Shows, 4%
Common head of business development skills
  • Cloud, 7%
  • C++, 5%
  • Project Management, 5%
  • Cloud Computing, 5%
  • R, 5%
  • HR, 4%

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