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The differences between marketing/business development and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing/Business Development | Marketing Strategist | |
| Yearly salary | $73,303 | $80,033 |
| Hourly rate | $35.24 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 184,993 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing/business development and marketing strategists have different pay scales, as shown below.
| Marketing/Business Development | Marketing Strategist | |
| Average salary | $73,303 | $80,033 |
| Salary range | Between $48,000 And $111,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | Massachusetts | Pennsylvania |
| Best paying company | Salesforce | McKinsey & Company Inc |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing/business development and a marketing strategist in terms of educational background:
| Marketing/Business Development | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing/business development' and marketing strategists' demographics:
| Marketing/Business Development | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.7% Female, 47.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |