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The differences between marketing communications writers and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Communications Writer | Marketing Specialist | |
| Yearly salary | $70,481 | $54,942 |
| Hourly rate | $33.89 | $26.41 |
| Growth rate | 4% | 19% |
| Number of jobs | 99,978 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing communications writers and marketing specialists have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Specialist | |
| Average salary | $70,481 | $54,942 |
| Salary range | Between $43,000 And $113,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications writer and a marketing specialist in terms of educational background:
| Marketing Communications Writer | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing specialists' demographics:
| Marketing Communications Writer | Marketing Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |