Marketing liaison vs marketing analyst

The differences between marketing liaisons and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $41,472 average annual salary of a marketing liaison.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing liaison vs marketing analyst overview

	Marketing Liaison	Marketing Analyst
Yearly salary	$41,472	$59,380
Hourly rate	$19.94	$28.55
Growth rate	19%	19%
Number of jobs	78,276	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Marketing liaison vs marketing analyst salary

Marketing liaisons and marketing analysts have different pay scales, as shown below.

	Marketing Liaison	Marketing Analyst
Average salary	$41,472	$59,380
Salary range	Between $27,000 And $62,000	Between $41,000 And $84,000
Highest paying City	Newark, DE	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	Google	Meta
Best paying industry	Health Care	Finance

Differences between marketing liaison and marketing analyst education

There are a few differences between a marketing liaison and a marketing analyst in terms of educational background:

	Marketing Liaison	Marketing Analyst
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing liaison vs marketing analyst demographics

Here are the differences between marketing liaisons' and marketing analysts' demographics:

	Marketing Liaison	Marketing Analyst
Average age	37	37
Gender ratio	Male, 30.9% Female, 69.1%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing liaison and marketing analyst duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

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Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

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Marketing liaison vs marketing analyst skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Updated January 8, 2025

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