Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing liaisons and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing liaison, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $41,472 average annual salary of a marketing liaison.
The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Liaison | Marketing Executive | |
| Yearly salary | $41,472 | $73,499 |
| Hourly rate | $19.94 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 78,276 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing liaisons and marketing executives have different pay scales, as shown below.
| Marketing Liaison | Marketing Executive | |
| Average salary | $41,472 | $73,499 |
| Salary range | Between $27,000 And $62,000 | Between $49,000 And $108,000 |
| Highest paying City | Newark, DE | San Francisco, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Microsoft | |
| Best paying industry | Health Care | Retail |
There are a few differences between a marketing liaison and a marketing executive in terms of educational background:
| Marketing Liaison | Marketing Executive | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing liaisons' and marketing executives' demographics:
| Marketing Liaison | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 30.9% Female, 69.1% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |