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The differences between marketing liaisons and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a marketing representative. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $41,472 average annual salary of a marketing liaison.
The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Marketing Liaison | Marketing Representative | |
| Yearly salary | $41,472 | $47,376 |
| Hourly rate | $19.94 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 78,276 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Marketing liaisons and marketing representatives have different pay scales, as shown below.
| Marketing Liaison | Marketing Representative | |
| Average salary | $41,472 | $47,376 |
| Salary range | Between $27,000 And $62,000 | Between $28,000 And $77,000 |
| Highest paying City | Newark, DE | New York, NY |
| Highest paying state | Delaware | Washington |
| Best paying company | Amazon | |
| Best paying industry | Health Care | Finance |
There are a few differences between a marketing liaison and a marketing representative in terms of educational background:
| Marketing Liaison | Marketing Representative | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing liaisons' and marketing representatives' demographics:
| Marketing Liaison | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 30.9% Female, 69.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |