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The differences between marketing manager/project managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Manager/Project Manager | Assistant Marketing Manager | |
| Yearly salary | $78,368 | $94,094 |
| Hourly rate | $37.68 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 187,949 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing manager/project managers and assistant marketing managers have different pay scales, as shown below.
| Marketing Manager/Project Manager | Assistant Marketing Manager | |
| Average salary | $78,368 | $94,094 |
| Salary range | Between $56,000 And $109,000 | Between $64,000 And $136,000 |
| Highest paying City | Carson City, NV | Portsmouth, VA |
| Highest paying state | Nevada | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing manager/project manager and an assistant marketing manager in terms of educational background:
| Marketing Manager/Project Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing manager/project managers' and assistant marketing managers' demographics:
| Marketing Manager/Project Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |