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The differences between marketing manager/project managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Manager/Project Manager | Brand Marketing Manager | |
| Yearly salary | $78,368 | $91,940 |
| Hourly rate | $37.68 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 187,949 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing manager/project managers and brand marketing managers have different pay scales, as shown below.
| Marketing Manager/Project Manager | Brand Marketing Manager | |
| Average salary | $78,368 | $91,940 |
| Salary range | Between $56,000 And $109,000 | Between $64,000 And $131,000 |
| Highest paying City | Carson City, NV | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a marketing manager/project manager and a brand marketing manager in terms of educational background:
| Marketing Manager/Project Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing manager/project managers' and brand marketing managers' demographics:
| Marketing Manager/Project Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |