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The differences between marketing manager/project managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing Manager/Project Manager | Digital Marketing Manager | |
| Yearly salary | $78,368 | $99,563 |
| Hourly rate | $37.68 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 187,949 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing manager/project managers and digital marketing managers have different pay scales, as shown below.
| Marketing Manager/Project Manager | Digital Marketing Manager | |
| Average salary | $78,368 | $99,563 |
| Salary range | Between $56,000 And $109,000 | Between $71,000 And $138,000 |
| Highest paying City | Carson City, NV | San Francisco, CA |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a marketing manager/project manager and a digital marketing manager in terms of educational background:
| Marketing Manager/Project Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing manager/project managers' and digital marketing managers' demographics:
| Marketing Manager/Project Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |