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The differences between marketing manager/project managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a marketing account manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Manager/Project Manager | Marketing Account Manager | |
| Yearly salary | $78,368 | $67,983 |
| Hourly rate | $37.68 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 187,949 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing manager/project managers and marketing account managers have different pay scales, as shown below.
| Marketing Manager/Project Manager | Marketing Account Manager | |
| Average salary | $78,368 | $67,983 |
| Salary range | Between $56,000 And $109,000 | Between $50,000 And $91,000 |
| Highest paying City | Carson City, NV | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a marketing manager/project manager and a marketing account manager in terms of educational background:
| Marketing Manager/Project Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing manager/project managers' and marketing account managers' demographics:
| Marketing Manager/Project Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |