Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing manager/project managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Manager/Project Manager | Marketing Lead | |
| Yearly salary | $78,368 | $104,664 |
| Hourly rate | $37.68 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 187,949 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing manager/project managers and marketing leads have different pay scales, as shown below.
| Marketing Manager/Project Manager | Marketing Lead | |
| Average salary | $78,368 | $104,664 |
| Salary range | Between $56,000 And $109,000 | Between $74,000 And $146,000 |
| Highest paying City | Carson City, NV | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager/project manager and a marketing lead in terms of educational background:
| Marketing Manager/Project Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing manager/project managers' and marketing leads' demographics:
| Marketing Manager/Project Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |