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The differences between marketing manager/project managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a marketing supervisor. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Manager/Project Manager | Marketing Supervisor | |
| Yearly salary | $78,368 | $64,304 |
| Hourly rate | $37.68 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 187,949 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing manager/project managers and marketing supervisors have different pay scales, as shown below.
| Marketing Manager/Project Manager | Marketing Supervisor | |
| Average salary | $78,368 | $64,304 |
| Salary range | Between $56,000 And $109,000 | Between $45,000 And $90,000 |
| Highest paying City | Carson City, NV | Dix Hills, NY |
| Highest paying state | Nevada | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Technology | Retail |
There are a few differences between a marketing manager/project manager and a marketing supervisor in terms of educational background:
| Marketing Manager/Project Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing manager/project managers' and marketing supervisors' demographics:
| Marketing Manager/Project Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |