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Marketing manager/project manager vs marketing supervisor

The differences between marketing manager/project managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a marketing supervisor. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Marketing manager/project manager vs marketing supervisor overview

Marketing Manager/Project ManagerMarketing Supervisor
Yearly salary$78,368$64,304
Hourly rate$37.68$30.92
Growth rate10%10%
Number of jobs187,94974,956
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing manager/project manager vs marketing supervisor salary

Marketing manager/project managers and marketing supervisors have different pay scales, as shown below.

Marketing Manager/Project ManagerMarketing Supervisor
Average salary$78,368$64,304
Salary rangeBetween $56,000 And $109,000Between $45,000 And $90,000
Highest paying CityCarson City, NVDix Hills, NY
Highest paying stateNevadaNew York
Best paying companyMetaHalliburton
Best paying industryTechnologyRetail

Differences between marketing manager/project manager and marketing supervisor education

There are a few differences between a marketing manager/project manager and a marketing supervisor in terms of educational background:

Marketing Manager/Project ManagerMarketing Supervisor
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing manager/project manager vs marketing supervisor demographics

Here are the differences between marketing manager/project managers' and marketing supervisors' demographics:

Marketing Manager/Project ManagerMarketing Supervisor
Average age3939
Gender ratioMale, 38.1% Female, 61.9%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing manager/project manager and marketing supervisor duties and responsibilities

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Marketing manager/project manager vs marketing supervisor skills

Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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