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Marketing manager/project manager vs project manager

The differences between marketing manager/project managers and project managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a project manager has an average salary of $91,578, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a project manager are project management, project scope, and customer service.

Marketing manager/project manager vs project manager overview

Marketing Manager/Project ManagerProject Manager
Yearly salary$78,368$91,578
Hourly rate$37.68$44.03
Growth rate10%8%
Number of jobs187,949167,116
Job satisfaction-4.17
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 68%
Average age3947
Years of experience10-

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

What does a project manager do?

Project managers oversee a specific project related to the organization's business. They manage the whole project from inception to evaluation. They initiate planning with involved departments, follow-through on the plans, ensure smooth execution of the plans, and evaluate the project for further improvements should these be needed. In line with this, project managers also ensure that the project is cost-efficient and well within the budget. They also manage the different work teams involved in the project and ensure that things are running smoothly on this aspect as well.

Marketing manager/project manager vs project manager salary

Marketing manager/project managers and project managers have different pay scales, as shown below.

Marketing Manager/Project ManagerProject Manager
Average salary$78,368$91,578
Salary rangeBetween $56,000 And $109,000Between $64,000 And $129,000
Highest paying CityCarson City, NVSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyMetaThe Citadel
Best paying industryTechnologyTechnology

Differences between marketing manager/project manager and project manager education

There are a few differences between a marketing manager/project manager and a project manager in terms of educational background:

Marketing Manager/Project ManagerProject Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Marketing manager/project manager vs project manager demographics

Here are the differences between marketing manager/project managers' and project managers' demographics:

Marketing Manager/Project ManagerProject Manager
Average age3947
Gender ratioMale, 38.1% Female, 61.9%Male, 68.9% Female, 31.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.7% Unknown, 4.7% Hispanic or Latino, 12.9% Asian, 9.0% White, 65.0% American Indian and Alaska Native, 0.7%
LGBT Percentage10%10%

Differences between marketing manager/project manager and project manager duties and responsibilities

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Project manager example responsibilities.

  • Schedule and manage the GCP audit process.
  • Define, develop and manage metrics and KPIs systems for new product business group.
  • Manage the application process for the FDA medical device, minority and small business certifications.
  • Manage multiple projects and resources simultaneously while mentoring, coaching and implementing best practices, SOX and HIPAA compliance standards.
  • Lead teams using the Informatica ETL tool for the design and development of multiple financial and risk enterprise data warehouses.
  • Administer and manage Salesforce requirements.
  • Show more

Marketing manager/project manager vs project manager skills

Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%
Common project manager skills
  • Project Management, 23%
  • Project Scope, 6%
  • Customer Service, 6%
  • Infrastructure, 5%
  • Status Reports, 4%
  • Risk Management, 3%

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