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Marketing manager/project manager vs regional marketing manager

The differences between marketing manager/project managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing manager/project manager vs regional marketing manager overview

Marketing Manager/Project ManagerRegional Marketing Manager
Yearly salary$78,368$85,217
Hourly rate$37.68$40.97
Growth rate10%10%
Number of jobs187,949115,987
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing manager/project manager vs regional marketing manager salary

Marketing manager/project managers and regional marketing managers have different pay scales, as shown below.

Marketing Manager/Project ManagerRegional Marketing Manager
Average salary$78,368$85,217
Salary rangeBetween $56,000 And $109,000Between $62,000 And $116,000
Highest paying CityCarson City, NVSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyMetaAbbVie
Best paying industryTechnologyConstruction

Differences between marketing manager/project manager and regional marketing manager education

There are a few differences between a marketing manager/project manager and a regional marketing manager in terms of educational background:

Marketing Manager/Project ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing manager/project manager vs regional marketing manager demographics

Here are the differences between marketing manager/project managers' and regional marketing managers' demographics:

Marketing Manager/Project ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 38.1% Female, 61.9%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing manager/project manager and regional marketing manager duties and responsibilities

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Marketing manager/project manager vs regional marketing manager skills

Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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