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The differences between marketing & media managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a marketing strategist. Additionally, a marketing & media manager has an average salary of $81,741, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing & Media Manager | Marketing Strategist | |
| Yearly salary | $81,741 | $80,033 |
| Hourly rate | $39.30 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing & media managers and marketing strategists have different pay scales, as shown below.
| Marketing & Media Manager | Marketing Strategist | |
| Average salary | $81,741 | $80,033 |
| Salary range | Between $59,000 And $111,000 | Between $53,000 And $119,000 |
| Highest paying City | Seattle, WA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & media manager and a marketing strategist in terms of educational background:
| Marketing & Media Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and marketing strategists' demographics:
| Marketing & Media Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |