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The differences between marketing & media managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $81,741 average annual salary of a marketing & media manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Marketing & Media Manager | Media Manager | |
| Yearly salary | $81,741 | $96,475 |
| Hourly rate | $39.30 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Marketing & media managers and media managers have different pay scales, as shown below.
| Marketing & Media Manager | Media Manager | |
| Average salary | $81,741 | $96,475 |
| Salary range | Between $59,000 And $111,000 | Between $66,000 And $140,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Automotive |
There are a few differences between a marketing & media manager and a media manager in terms of educational background:
| Marketing & Media Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and media managers' demographics:
| Marketing & Media Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |