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The differences between marketing & media managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $81,741 average annual salary of a marketing & media manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Marketing & Media Manager | Product Marketing Manager | |
| Yearly salary | $81,741 | $112,220 |
| Hourly rate | $39.30 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Marketing & media managers and product marketing managers have different pay scales, as shown below.
| Marketing & Media Manager | Product Marketing Manager | |
| Average salary | $81,741 | $112,220 |
| Salary range | Between $59,000 And $111,000 | Between $83,000 And $149,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & media manager and a product marketing manager in terms of educational background:
| Marketing & Media Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and product marketing managers' demographics:
| Marketing & Media Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |