Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing & media managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a social media manager. Additionally, a marketing & media manager has an average salary of $81,741, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Marketing & Media Manager | Social Media Manager | |
| Yearly salary | $81,741 | $70,287 |
| Hourly rate | $39.30 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Marketing & media managers and social media managers have different pay scales, as shown below.
| Marketing & Media Manager | Social Media Manager | |
| Average salary | $81,741 | $70,287 |
| Salary range | Between $59,000 And $111,000 | Between $50,000 And $98,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Microsoft |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & media manager and a social media manager in terms of educational background:
| Marketing & Media Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and social media managers' demographics:
| Marketing & Media Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |