Marketing planner vs assistant marketing manager

The differences between marketing planners and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Marketing planner vs assistant marketing manager overview

	Marketing Planner	Assistant Marketing Manager
Yearly salary	$62,684	$94,094
Hourly rate	$30.14	$45.24
Growth rate	10%	10%
Number of jobs	91,299	82,527
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Marketing planner vs assistant marketing manager salary

Marketing planners and assistant marketing managers have different pay scales, as shown below.

	Marketing Planner	Assistant Marketing Manager
Average salary	$62,684	$94,094
Salary range	Between $45,000 And $87,000	Between $64,000 And $136,000
Highest paying City	-	Portsmouth, VA
Highest paying state	-	Virginia
Best paying company	-	General Motors
Best paying industry	-	Finance

Differences between marketing planner and assistant marketing manager education

There are a few differences between a marketing planner and an assistant marketing manager in terms of educational background:

	Marketing Planner	Assistant Marketing Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs assistant marketing manager demographics

Here are the differences between marketing planners' and assistant marketing managers' demographics:

	Marketing Planner	Assistant Marketing Manager
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 39.0% Female, 61.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and assistant marketing manager duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Assistant marketing manager example responsibilities.

Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Provide product support for customers on internet forums, Facebook and other web sites.
Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
Design and prepare presentations for sales using PowerPoint.
Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.

Marketing planner vs assistant marketing manager skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common assistant marketing manager skills

Digital Marketing, 9%
Marketing Campaigns, 6%
Project Management, 6%
Strong Project Management, 5%
Product Development, 5%
SEO, 4%

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Marketing Planner vs Assistant Marketing Manager

Updated January 8, 2025

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