Marketing planner vs brand marketing manager

The differences between marketing planners and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Marketing planner vs brand marketing manager overview

	Marketing Planner	Brand Marketing Manager
Yearly salary	$62,684	$91,940
Hourly rate	$30.14	$44.20
Growth rate	10%	10%
Number of jobs	91,299	108,824
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Marketing planner vs brand marketing manager salary

Marketing planners and brand marketing managers have different pay scales, as shown below.

	Marketing Planner	Brand Marketing Manager
Average salary	$62,684	$91,940
Salary range	Between $45,000 And $87,000	Between $64,000 And $131,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Morgan Lewis
Best paying industry	-	Media

Differences between marketing planner and brand marketing manager education

There are a few differences between a marketing planner and a brand marketing manager in terms of educational background:

	Marketing Planner	Brand Marketing Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 79%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Marketing planner vs brand marketing manager demographics

Here are the differences between marketing planners' and brand marketing managers' demographics:

	Marketing Planner	Brand Marketing Manager
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 42.7% Female, 57.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and brand marketing manager duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Brand marketing manager example responsibilities.

Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
Manage promotional marketing agency for development of all channel-specific POS.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.

Marketing planner vs brand marketing manager skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common brand marketing manager skills

Brand Marketing, 11%
Digital Marketing, 8%
Marketing Campaigns, 6%
Brand Management, 5%
Project Management, 5%
Integrated Marketing, 5%

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Marketing Planner
Marketing Planner vs Brand Marketing Manager

Updated January 8, 2025

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