Marketing planner vs manager, field marketing

The differences between marketing planners and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Marketing planner vs manager, field marketing overview

	Marketing Planner	Manager, Field Marketing
Yearly salary	$62,684	$93,296
Hourly rate	$30.14	$44.85
Growth rate	10%	10%
Number of jobs	91,299	174,371
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 82%
Average age	39	39
Years of experience	10	10

Marketing planner vs manager, field marketing salary

Marketing planners and managers, field marketing have different pay scales, as shown below.

	Marketing Planner	Manager, Field Marketing
Average salary	$62,684	$93,296
Salary range	Between $45,000 And $87,000	Between $68,000 And $127,000
Highest paying City	-	Carson City, NV
Highest paying state	-	Nevada
Best paying company	-	Google
Best paying industry	-	Technology

Differences between marketing planner and manager, field marketing education

There are a few differences between a marketing planner and a manager, field marketing in terms of educational background:

	Marketing Planner	Manager, Field Marketing
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 82%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs manager, field marketing demographics

Here are the differences between marketing planners' and managers, field marketing' demographics:

	Marketing Planner	Manager, Field Marketing
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 47.1% Female, 52.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and manager, field marketing duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Manager, field marketing example responsibilities.

Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.

Marketing planner vs manager, field marketing skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common manager, field marketing skills

Digital Marketing, 9%
Integrated Marketing, 8%
Project Management, 5%
Salesforce, 5%
ROI, 5%
Marketing Campaigns, 4%

Marketing Planner vs. similar jobs

Marketing Planner related careers

Marketing Planner related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Marketing Planner
Marketing Planner vs Manager, Field Marketing

Updated January 8, 2025

Browse executive management jobs