Marketing planner vs marketing account executive

The differences between marketing planners and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and a marketing account executive. Additionally, a marketing planner has an average salary of $62,684, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Marketing planner vs marketing account executive overview

	Marketing Planner	Marketing Account Executive
Yearly salary	$62,684	$52,986
Hourly rate	$30.14	$25.47
Growth rate	10%	10%
Number of jobs	91,299	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Marketing planner vs marketing account executive salary

Marketing planners and marketing account executives have different pay scales, as shown below.

	Marketing Planner	Marketing Account Executive
Average salary	$62,684	$52,986
Salary range	Between $45,000 And $87,000	Between $36,000 And $75,000
Highest paying City	-	Reston, VA
Highest paying state	-	Virginia
Best paying company	-	Google
Best paying industry	-	Finance

Differences between marketing planner and marketing account executive education

There are a few differences between a marketing planner and a marketing account executive in terms of educational background:

	Marketing Planner	Marketing Account Executive
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing account executive demographics

Here are the differences between marketing planners' and marketing account executives' demographics:

	Marketing Planner	Marketing Account Executive
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing account executive duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Marketing planner vs marketing account executive skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Marketing Planner vs Marketing Account Executive

Updated January 8, 2025

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