Marketing planner vs marketing lead

The differences between marketing planners and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Marketing planner vs marketing lead overview

	Marketing Planner	Marketing Lead
Yearly salary	$62,684	$104,664
Hourly rate	$30.14	$50.32
Growth rate	10%	10%
Number of jobs	91,299	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Marketing planner vs marketing lead salary

Marketing planners and marketing leads have different pay scales, as shown below.

	Marketing Planner	Marketing Lead
Average salary	$62,684	$104,664
Salary range	Between $45,000 And $87,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between marketing planner and marketing lead education

There are a few differences between a marketing planner and a marketing lead in terms of educational background:

	Marketing Planner	Marketing Lead
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 72%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing lead demographics

Here are the differences between marketing planners' and marketing leads' demographics:

	Marketing Planner	Marketing Lead
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing lead duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Marketing planner vs marketing lead skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%