Marketing planner vs marketing manager

The differences between marketing planners and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Marketing planner vs marketing manager overview

	Marketing Planner	Marketing Manager
Yearly salary	$62,684	$104,550
Hourly rate	$30.14	$50.26
Growth rate	10%	10%
Number of jobs	91,299	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Marketing planner vs marketing manager salary

Marketing planners and marketing managers have different pay scales, as shown below.

	Marketing Planner	Marketing Manager
Average salary	$62,684	$104,550
Salary range	Between $45,000 And $87,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between marketing planner and marketing manager education

There are a few differences between a marketing planner and a marketing manager in terms of educational background:

	Marketing Planner	Marketing Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing manager demographics

Here are the differences between marketing planners' and marketing managers' demographics:

	Marketing Planner	Marketing Manager
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing manager duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Marketing planner vs marketing manager skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Marketing Planner
Marketing Planner vs Marketing Manager

Updated January 8, 2025

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